GLOSSARY · New terms every Saturday
AI SEO and website terms, in plain English.
The words you’ll hear when people talk about AI search, websites and ads, each explained in one line, with a full guide if you want more. New terms every Saturday.
Agencies love jargon.
We’d rather you knew exactly what you’re paying for. These are the terms that come up most in AI SEO, website builds and Meta ads, explained the way we’d explain them on a call.
A–Z list of terms
AI crawlersLIVE 21 NOV
Bots like GPTBot and PerplexityBot that AI companies send to read websites, for training or to answer questions.
/insights/what-are-ai-crawlers/
Largest Contentful Paint (LCP)
How long the main content of a page takes to appear. Under 2.5 seconds is good.
/insights/what-is-lcp/
llms.txt
A text file that gives AI tools a short map of your website’s key pages. Useful housekeeping, impact not proven.
/insights/what-is-llms-txt/
Meta Conversions API (CAPI)
A way to send leads and sales to Meta from your server, so your ads learn even when the browser pixel misses them.
/insights/what-is-meta-capi/
Schema markup
Code that labels the facts on a page, like your business name, services and FAQs, for Google and AI tools.
/insights/what-is-schema-markup/